A dvertsing photography is very important wihtin the media and the retailing world. Advertising photogrpahy is used to capture attention to an object in which someone is selling whether it be clothing or makeup. In order to make the images stand out they must be bright and clear to look at to enable people to see the real products. In order to make your own good advertsiment images, you must consentrate on the lightin within the image, making sure you take the photos in the best lighting as possible, this an be done by caputring somethign in a bright natural lit room with plain backgrounds to enable the product to stand out and seem colourful to the eye. The images must appeal to the eye, therefore the image must communicate to the viewer and draw their attention into the image, this is done by both colour and birghtness within the full shot. Within my own images I used these skills, I placed my object in a clear bright natrual lit room, I also placed my objects infront of a blank white back ground to enable the products to stand out, I used very simplistic moements and placed my products in full central view of the camera and the view. The focal point always has to be the objects as you want the viewer to lay their eyes on that first, in order to gain their attention. the image needs to sell to people, this is done through their sense of sight.